How to make your holiday let 5-star and boost bookings
At Bolthole Retreats, we believe that a truly memorable getaway begins with a beautiful space that delights from the moment a guest walks through the door. Whether your holiday cottage is a cosy Cotswolds hideaway, a rustic coastal retreat or a smart townhouse in a historic market town, transforming it into a 5-star experience can significantly increase your bookings and help you stand out in a competitive market.
Here’s how to elevate your holiday home and keep guests returning year after year.
1. First impressions count: perfect your presentation
Guests form opinions within moments of arrival. Ensure the outside of your property is tidy, welcoming, and well-maintained: think trimmed hedges, a freshly painted front door, and perhaps even a potted plant or seasonal wreath.
Inside, cleanliness is non-negotiable. Everything from windows to skirting boards should sparkle. Layer in thoughtful styling with cushions, throws, fresh flowers, and artwork to create a homely and inviting feel that’s both Instagram-worthy and restful.
2. Think like a guest: add thoughtful touches
Imagine you’re staying in your holiday let for the first time. What would elevate your experience?
- Welcome hampers: A basket of local goodies or a bottle of wine adds a warm, personal touch.
- Creature comforts: Luxurious linen, fluffy towels, and high-quality toiletries turn an ordinary stay into something special.
- Tech essentials: Fast Wi-Fi, smart TVs, and easy-to-use appliances are now expected by many guests.
3. Create a sense of place
One of the joys of staying in a holiday home is experiencing a different pace of life. To boost holiday bookings, reflect the character of your region through thoughtful touches like decor, welcome notes, and local art or crafts. For example, a Cotswold stone cottage might feature wool throws from a nearby mill or framed vintage maps of the area.
Our guests at Bolthole Retreats are drawn to properties that feel unique and rooted in their surroundings. It’s not just about a bed to sleep in: it’s about feeling immersed in a special place.
4. Keep it simple, seamless, and stress-free
At Bolthole Retreats, our guest support team is always on hand to help, but hosts who communicate clearly and anticipate needs (like leaving instructions for the heating or coffee machine) get glowing reviews and more repeat bookings.
5. Capture your property at its best
Great photography sells holidays. Professionally shot, well-lit images can transform your listing and show off your property’s best features. Stage the space just as you would for guests – with beds made, lamps lit, and fresh flowers on the table.
We work closely with our owners by arranging professional photography to make sure their properties are beautifully presented online, highlighting their charm and character with expert imagery and compelling descriptions.
6. Gather and respond to reviews
Encourage happy guests to leave reviews and take time to respond, especially to any constructive criticism. Listening and making improvements based on guest feedback shows that you care and keeps your ratings high.
7. Work with experts who love what they do
At Bolthole Retreats, we offer more than just a listing. We help you maximise your property’s potential with professional advice, marketing expertise, and guest support. We know what guests are looking for, and we’re here to help you exceed their expectations.
Our thoughtfully curated collection of holiday homes across the Cotswolds, Forest of Dean, Welsh Borders and beyond reflects our passion for quality and authenticity. When you join us, you’re partnering with a team who treats your property with the same care you do.
Ready to take your property to the next level?
Creating a five-star holiday home isn’t about ticking boxes – it’s about creating a place guests will fall in love with, return to, and recommend. With Bolthole Retreats by your side, you’ll have everything you need to make that happen.
Thinking about listing your property with us?
We’d love to hear from you. Get in touch to learn more about how we can help you boost bookings and showcase your holiday let at its very best.
