Where to find your Cheltenham Festival outfit

Heading to Cheltenham Festival but you haven’t had time to pick out a show-stopping outfit yet? Don’t panic, we’ve got the top shops whether you’re looking to splurge on designer or hunt for high-street treasures. Hitting the streets of Cheltenham you will find beautiful independent stores around the historic Montpellier area, head out of town to Dunkertons Park for country styles and pre-race drinks, or take some time to explore Stow-on-the-Wold.
The Cheltenham Racecourse dress code is encompassed by the phrase “dressed to feel your best”. Whatever your style, you are invited to display your personal look in a way that you are comfortable with. An entire day at Cheltenham Festival is dedicated to your glad rags with Style Wednesday being your chance to step the game up and showcase timeless elegance and glamour. Bring out your personality and dress to the nines, making sure you look fabulous for crossing that fashion finish line.
Holland Cooper, Cheltenham
When it comes to dressing to impress at The Cheltenham Festival, Holland Cooper is the brand to know. For two years in a row they have been the racecourse fashion partner. Their luxurious, timeless designs capture country chic like no other and are inspired by equestrian elegance. With pieces that are both sophisticated and effortless, they’ve mastered dressing for the occasion.
Cheltenham isn’t just a race; it’s an event, a style celebration. It’s your chance to flaunt your fashion prowess. From tailored tweed jackets to chic silk blouses and elegant coats, Holland Cooper has something for everyone. Each piece is crafted with the finest fabrics, ensuring you’ll look as great as you feel. Whether cheering on your horse or soaking in the social buzz, you’re always a winner in Holland Cooper.
Fairfax & Favor, Stow-on-the-Wold
If you’re gearing up for the Cheltenham Festival and want to make a statement without sacrificing comfort, Fairfax & Favour is the brand for you. Seen on everyone from Zara Tindall to the savvy country crowd, this brand offers footwear and accessories that blend country and town seamlessly.
These designs aren’t just about looking great – they’re built to last. Combining classic country style with a practical edge, they can handle anything the day throws at you, from cobbled streets to racecourse excitement. Fairfax & Favour truly captures the essence of rural elegance with traditional country chic and high-fashion flair.
The Hat Shop, Cheltenham
Step into a world of over 2000 styles at The Hat Shop to find the finishing touch to your race day outfit. Choose from hats and fascinators, feathers and ribbons, and add a complementary touch to make sure your outfit ties together seamlessly. Every colour of the rainbow is on offer and are available to hire or purchase. With so much to choose from, the team will make sure you have a one-of-a-kind look. From elegant sophistication to head turning marvels your race day outfit will be second to none.
Gather the girls and head out to spend the morning milling about this Cheltenham milliners, pop along to the Sixways Wine bar on your way back into town before the first fixture.
Revamp & Recycle Boutique, Cheltenham
Looking for the perfect outfit to rock at the Cheltenham Races whilst being sustainable? Look no further than ReVamp, your go-to destination for designer steals, high street treasures, and that fab pre-loved energy that’s all about keeping fabulous fashion in circulation. Nestled in the charming Suffolks area of Cheltenham, ReVamp’s been serving us stylish finds since 2009 – whether you’re searching for something unique or just a killer deal, we’ve got you covered. With a mix of affordable couture, classic brands, and those high-end gems, you’ll be sure to find something that’ll make you the talk of the town (in the best way possible).
The team? Well, they’re a bunch of fashion pros with 20 years of retail magic under their belts. The team love what they do, love their customers, and they’re here to make sure you leave with something that’ll make your Cheltenham look pop!
Horace Barton, Cheltenham
Supplying gents with timeless finery, Horace Barton is the place for the perfect suit. Leave the worry of creasing your three-piece suit at home and choose to rent from Horace Barton. Their Cheltenham store stocks a wide range of rental styles in all sizes. All you need to do is pop in and have a chat with the team. From morning suits to a white tuxedo number, you’ll leave looking and feeling your best. The accessories are here as well with top hats, waistcoats, ties and cuff links all on offer.
If you’re looking to purchase rather than hire, Horace Barton ensure you get the perfect fit in a timeless style. Whatever you choose, your suit is sure to last you a lifetime. Add a touch of personality with tweed or velvet and you’ll be turning heads at the racecourse.
The Promenade, Cheltenham
The Promenade in Cheltenham, a wide tree lined street dripping in regency elegance is where you will find your favourite high street stores. Mint Velvet provide relaxed glamour and have a personalised styling service to help you along the way. Reiss is a popular stop for members of the royal family and Hollywood stars so you’re sure to look the part amongst the celebrities at Cheltenham Festival. Hobbs delivers both style and quality with an attention to detail that will elevate any outfit you choose for the day.
What’s a better way to spend the run up to the festival than by hitting the shops? Stop off for a coffee and bite to eat in between perusing the rails of gorgeous glamour and refined elegance.
H&M, Cheltenham
Looking for a show-stopping outfit that won’t break the bank? H&M is your high street hero! From sleek suits to bold accessories, H&M has everything you need for a trendsetting, affordable race day. Whether you want something chic and sophisticated or a pop of color to stand out, they’ve got the perfect piece for you.
Need the finishing touches? Their accessories and shoes will have you stepping out in style from head to toe.
So, if you’re after an outfit that blends quality and budget-friendly vibes, H&M is the place to be for Cheltenham. Get ready to make your entrance—and leave a lasting impression!